Nike and Aston Martin recently combined efforts in the design and production of a shoe themed behind the infamous Kobe Bryant commercial which debuted in 2008. In the commercial, Kobe Bryant effortlessly jumps over an Aston Martin DB9 and touts his audience with a pair of Nike Hyperdunks. The commercial spread like a virus on YouTube, and penetrated the blogosphere; it sent sneaker geeks into a buying frenzy as collectors shed up to $2000 for the Marty McFly Nike Hyperdunk.
The shoe, priced at a cool $700 the shoe is said to have been released in a limited edition of 500 pairs, and are also accompanied with an Aston Market Jacket. The Nike Hyperdunk Aston Martin edition features reflective leather, which is used on the toe and midfoot areas, similar to the car in the video. Sporting a fading gray on both sides and accompanied by fly wire technology, allows the side panels to subtly blend in with the rest of the shoe. Quality red leather surrounds the inner lining; hiding behind the tongue is Kobe Bryant’s autograph silk screened in gold. A carbon fiber emblem is stitched onto the front of the shoe baring the infamous Nike swoosh, an Aston Martin logo and Kobe Bryant’s signature.
Why should you care??? Well, consider the fact that Kobe Bryant is an endorser of Nubeo Watches. Nubeo has a piece called the Black Mamba, one of Kobe Bryant’s monikers. If KB can create this kind of buzz around a sneaker, imagine what he could do for maker’s like Jaeger LeCoultre, a brand partner of Aston Martin. That would indeed be, a true triple threat!
Check the links here for more on Nubeo and the Kobe Bryant video. On a related note, more to come on the collabos between Aston Martin and Jaeger LeCoultre.
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